00Brand library

The system behind the mark

Everything on this site is derived from three colours, one mark and one typeface. Nothing decorative that isn't load-bearing.

01Mark

Mandate.Operating Partners

02Palette

Ink

#111213

Charcoal

derived

Graphite

derived

Steel

derived

Bone

#F2F0E9

Signal

#D94332

03Gradients & grain

Field

Ember

Bone

Signal glow

Cold glow

04Typography

Display XL — Archivo Black

Mandate

Display LG — Archivo Black

Beat the number

Numeral

90%

Body — Hind

Nothing improves that isn't on the board. Baseline first, pressure where the system is weakest, and a scoreboard that stays behind when we leave.

Label

Operating Partners

05Components

€5k

Monthly software cost cut

2 FTE

Saved via automation

6 mo

Idea to product